"Andys bird Blog": too boring, too easy.
"Fuckingwellgoodblogaboutbirds": too many words.
"Leicestershire and Northampton but with occasional trips elsewhere blog": too long winded, too vague.
"Ifyouthinkleeevansisahalfwitreadthis": slightly too abusive.
"leicesterllama" :too plaguerised.
The problems were endless. So I settled on a pseudonym or alter-ego type arrangement, and due to my habit of wearing a battered old hoodie whenever I go birding (similarly I could have settled on the "hatted" birder, but that sounded ridiculous frankly.) the chosen name stuck.